Baby Loss Awareness Week: PRCA signs Pregnancy Loss Pledge
The Public Relations and Communications Association (PRCA) has urged organisations to support staff through the distress of miscarriage after it signed the Miscarriage Association’s Pregnancy Loss Pledge.
The pledge - announced during Baby Loss Awareness Week - requires employers to implement policies that support staff who face the trauma of baby loss.
The PRCA has called on members and the broader industry to support the pledge, which includes;
- Creating an environment where people can share their pregnancy loss without discrimination
- Implementing policies around pregnancy-related leave, ensuring staff take the time off they need
- Being empathetic, responsive and flexible to the needs of those experiencing pregnancy loss.
Find out more about the Pledge: https://www.miscarriageassociation.org.uk/information/miscarriage-and-the-workplace/the-pregnancy-loss-pledge/
PRCA Head of Engagement, Vin Kaur commented:
“Between 2020 and 2021 I suffered two miscarriages seven months apart. They were the hardest moments I have ever had to endure in my life.
“I was fortunate to receive the support and care I needed from colleagues but it’s not the same for everyone. I would urge employers to sign up to the Pledge and provide support to those who need it.”
PRCA CEO Sarah Waddington CBE said:
“Baby Loss Awareness Week provides a useful prompt for organisations to consider what support they have in place for colleagues experiencing miscarriage. Having personally had three pregnancy losses, I'm very aware of how isolating and traumatic it can be for both parents. There's lots of guidance out there - but listening to those involved and being guided by them is always a good place to start, backing that up with appropriate policies. I'd love to see the PR sector being a leader in this area."
