PRCA and PAAN Announce Strategic Alliance to Strengthen Africa’s Creative and Communications Industry

The Public Relations and Communications Association (PRCA) has today announced a new strategic alliance with the Pan-African Agency Network (PAAN), marking a significant milestone in strengthening professional standards and collaboration across Africa’s creative and communications industries.

PAAN is a leading alliance of independent creative, communications, advertising, marketing, and technology agencies across Africa and its diaspora. The organisation is dedicated to uniting the continent’s creative ecosystem and ensuring African talent and ideas have global influence.

This partnership establishes a framework for cooperation between two influential bodies committed to advancing ethics, excellence, and opportunity within the profession.

The collaboration will provide new opportunities for knowledge exchange, professional development, and cross-market collaboration between Africa and the global communications community. Through the partnership, members will gain access to:

Both organisations have also committed to exploring joint training and learning opportunities to further support professional growth across the continent.

PRCA CEO Sarah Waddington CBE said:

“We’re delighted to formalise our partnership with the Pan-African Agency Network. By joining forces with PAAN, we’re helping to elevate professional standards, ethical practice, and connectivity across Africa, fostering meaningful relationships between the continent’s creative talent and the global communications community.”

Duncan Njue PAAN Partnerships Director said:

“This partnership is a milestone in our mission to strengthen Africa’s creative and communications community. By aligning with PRCA, we’re creating new opportunities for collaboration, visibility, and professional growth — ensuring that Africa’s communicators are not only seen but heard on the global stage.”