PRCA announces Conrad Arnavutian as Co-Chair of Technology Group

The Public Relations and Communications Association (PRCA) has appointed Conrad Arnavutian as Co-Chair of its Technology Group to work alongside existing Co-Chair Will Cook. The group brings together PR professionals specialising in technology, tackling challenges such as communicating complex innovations, building trust and keeping pace with the sector.

Conrad brings over 13 years of experience in B2B and B2C tech communications and currently leads the technology practice at MikeWorldWide UK, as well as its global partner programme.

Together, Arnavutian and Cook will drive thought leadership, professional development and collaboration across the PRCA Technology Group.

Speaking on his appointment, Conrad Arnavutian said:

“I’m so excited to be joining the group as Co-Chair at such a pivotal time in technology communications, as we grapple with some of the most complex and innovative topics of the moment. Having led tech clients large and small through their comms journey, I’m looking forward to working with like-minded peers at PRCA to spearhead best practice, drive innovation, and develop new ways of making technology communications accessible and exciting.”

Sarah Waddington, CEO of the PRCA, added:

“Conrad’s extensive experience across global technology communications makes him an excellent addition to the leadership of our Technology Group. As the sector continues to progress at pace, his insight and energy will be invaluable in supporting members to embrace innovation and deliver impact for their organisations and clients.”