PRCA announces MPS as its Research and Insights Partner

The Public Relations and Communications Association (PRCA) has today announced MPS as its Research and Insights Partner.

MPS is an independent, full-service insight and strategy consultancy that helps organisations turn research into decisions and decisions into growth-based business outcomes.

The consultancy’s work spans PR and reputation research, stakeholder and market understanding, audience insight, user experience, behavioural insight and data analytics. Each project is tailored to deliver outcomes that are actionable, relevant, and commercially meaningful.

As a PRCA Research and Insights Partner, MPS will collaborate with the PRCA on a programme of activity, including the UK Census, designed to support members in understanding and applying insight-driven approaches to communications, strategy and decision-making.

PRCA CEO Sarah Waddington CBE said:

“We are delighted to welcome MPS as a Research and Insights Partner. In the increasingly complex communications scene, the ability to turn data and research into clear, strategic action is more important than ever. MPS brings a powerful combination of expertise, innovation and practical application that will help our members strengthen their decision-making capabilities and demonstrate the value of communications.”

CEO and Founder, MPS Evolving Insights, Antonio Di Marco, said

“Becoming PRCA’s official Research and Insights Partner is a moment of real pride for all of us at MPS Evolving Insights. We are honoured to support an organisation that plays such an important role in shaping the future of the communications industry. I would like to extend a special thank you to Sarah Waddington and the entire PRCA team for their trust and collaboration, and also to our International Client Director, Abhijeet Roy, and our Growth Strategist, Enrico Di Marco, for their valuable contribution in helping make this partnership possible. We are excited about what lies ahead and confident that, together, we will deliver meaningful value to PRCA members through insight, clarity, and actionable thinking.”