PRCA announces Prezly as its exclusive newsroom partner

The Public Relations and Communications Association (PRCA) has today announced a new partnership with Prezly to power its newsroom and media outreach operations.

This collaboration marks a significant step forward in how the PRCA shares news and insights with its members and the broader communications industry. With Prezly’s intuitive platform, the PRCA will benefit from a streamlined digital newsroom, PR CRM capabilities and data-driven analytics.

As part of the partnership launch, Prezly is offering a unique membership benefit: any organisation joining the PRCA in July will receive a 55% discount off Prezly access for the first year. To access this benefit, please get in touch with membership@prca.global.

PRCA Interim CEO Sarah Waddington CBE said:

“As the world’s largest professional PR body, it’s vital that our communications reflect the standards we set for the industry. Prezly’s platform will allow us to deliver timely, engaging content to our members, the media and wider stakeholders with greater efficiency and impact.

“What’s more, Prezly’s generous offer brings added value for any organisation joining our fantastic community in July, making it easier than ever to access modern PR tools alongside PRCA’s global network and resources.”

Prezly Co-founder and CEO Jesse Wynants said: 

"With inboxes drowning in AI-generated pitches and cookie-cutter press releases, it’s getting harder than ever for real PR stories to cut through. Prezly aims to help teams do the opposite – communicate with clarity, creativity, and purpose. That’s why teaming up with PRCA makes sense. They’re backing the kind of thoughtful, modern work that keeps PR sharp, relevant, and worth paying attention to."

The new PRCA newsroom, powered by Prezly is now live: https://prca-uk.prezly.com/