PRCA Apprenticeships Programme stands out in recent Ofsted evaluation

The PRCA Apprenticeships Programme is thrilled to announce its significant performance during the recent Ofsted monitoring visit in September.

The Ofsted inspectors conducted a thorough evaluation of PRCA's Apprenticeships Programme, interacting with apprentices, managers, and coaches, and undertaking in-depth reviews of the programme's delivery. The final judgments from Ofsted were a "Reasonable Progress" against all three key themes, showcasing the program's commitment to excellence.

The specific judgment justifications are as follows:

  1. Leadership ​ ​ ​ ​ ​ and Management: ​ ​ ​ ​ Despite ongoing governance adjustments, PRCA is making positive strides, ​ ​ ​ ​ ​ creating a beneficial impact on apprentices.
  2. Quality ​ ​ ​ ​ ​ of Education and/or Training: The program received a 'high' reasonable progress ​ ​ ​ ​ ​ judgment, reflecting its clear impact on learners' day-to-day activities.
  3. Safeguarding: PRCA demonstrated ​ ​ ​ ​ ​ robust safeguarding policies, with a focus on further development and ​ ​ ​ ​ ​ training to enhance apprentice knowledge and support.

Key highlights of the evaluation:

  • The ​ ​ ​ ​ ​ programme has a joined-up approach between on and off-the-job activities. ​ ​ ​ ​ ​ The flexibility in optional units allows alignment with apprentices' ​ ​ ​ ​ ​ workplace activities, fostering a strong, holistic assessment approach.
  • Apprentices ​ ​ ​ ​ ​ consistently produce work of a standard that ensures success, supported by ​ ​ ​ ​ ​ clear and thorough quality assurance processes, including survey data and ​ ​ ​ ​ ​ observation sampling.
  • Coaches, ​ ​ ​ ​ ​ actively engaged in the PR industry, bring real-world examples to life, ​ ​ ​ ​ ​ facilitating a deeper understanding for apprentices. Regular tri-partite ​ ​ ​ ​ ​ reviews ensure effective communication among apprentices, managers, and ​ ​ ​ ​ ​ coaches, contributing to the overall success of the programme.
  • Apprentices ​ ​ ​ ​ ​ actively participate in PR operations, driving personal and professional ​ ​ ​ ​ ​ development. The well-implemented buddy system serves as a motivational ​ ​ ​ ​ ​ and supportive tool for apprentices.

As the PRCA Apprenticeships Programme looks ahead, it recognises areas for development and future plans. Ongoing governance changes are expected to enhance the board's influence and strategic direction. There is an emphasis on face-to-face/virtual classroom training courses over webinars, and a systematic logging of apprentice attendance for easy access.

Stephanie Umebuani, PRCA Head of Apprenticeships, said:

"The recent Ofsted monitoring visit reaffirms our dedication to providing a top-tier learning experience for our apprentices. The 'Reasonable Progress' rating is a testament to the hard work and commitment of our team, and we are proud of the positive impact we continue to make on the professional development of our apprentices."

Gabriela Weiss Clarke

Gabriela Weiss Clarke

Head of Communications, PRCA Global

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About PRCA UK

The Public Relations and Communications Association (PRCA) is the world's leading professional body for professionals in public relations, communications, and public affairs. Through our global community, we work towards an industry that is known worldwide for its innovation, excellence and ethical standards. 

Established in London in 1969, the PRCA empowers its members by delivering valuable industry insights, fostering knowledge exchange, and offering opportunities to connect with peers. The PRCA is the industry's voice, ensuring government, policymakers and business leaders recognise PR and public affairs’ vital social and economic impact. We also provide world-class training and actively advocate for the interests of the profession on a broader scale.

PRCA, along with our members, are bound by our Codes of Conduct. 

Read the PRCA mission, vision, values and strategic goals.

 

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