PRCA CEO welcomes the announcement of the AI SME Upskilling Fund

James Hewes, PRCA chief executive, has welcomed the announcement of the AI SME Upskilling Fund in today’s budget. He said: ‘PRCA welcomes the announcement in today’s budget of a pilot programme that will help SMEs, including PRCA members, deliver AI training to their employees. More and more PRCA members are reporting to us that they are embedding AI into their workflows and we will ensure that our members are aware of the funding opportunities as the details of the scheme are announced.’

Gabriela Weiss Clarke

Gabriela Weiss Clarke

Head of Communications, PRCA Global

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About PRCA UK

The Public Relations and Communications Association (PRCA) is the world's leading professional body for professionals in public relations, communications, and public affairs. Through our global community, we work towards an industry that is known worldwide for its innovation, excellence and ethical standards. 

Established in London in 1969, the PRCA empowers its members by delivering valuable industry insights, fostering knowledge exchange, and offering opportunities to connect with peers. The PRCA is the industry's voice, ensuring government, policymakers and business leaders recognise PR and public affairs’ vital social and economic impact. We also provide world-class training and actively advocate for the interests of the profession on a broader scale.

PRCA, along with our members, are bound by our Codes of Conduct. 

Read the PRCA mission, vision, values and strategic goals.

 

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