PRCA DARE Awards 2024 Scotland winners announced

Last night, the PRCA DARE Awards Scotland ceremony was held at the Glasgow Marriott Hotel, honouring the outstanding PR and communications professionals. This year's edition of the awards is headline sponsored by 3Gem with additional sponsorship by Carma and Reuben Sinclair.

We are proud to acknowledge the remarkable accomplishments of these individuals and teams.

Scotland winners and highly commended finalists:

B2B Award sponsored by 3Gem
​

Holyrood PR

Delivering a SPA makeover to make procurement attractive
​

Charity/Not for Profit Award

Highly Commended

Weber Shandwick x Royal Society of Chemistry

PFAS – turning the microscope on our troubled waters

Winner

Story Shop

My Name'5 Doddie Foundation
​

Consumer Relations Award sponsored by 3Gem

Highly Commended

Hot Tin Roof

Story Learning - why cybersecurity matters to primary 1s

Winner

Muckle Media

Popeyes: Bringing the Popeyes Hype to Scotland
​

Digital and Social Media Award
​

Highly Commended

Weber Shandwick

Talking Sh*t for DulcoLax

Winner

Holyrood PR

Scotland’s fishing fightback
​

Diversity and Inclusion Award

Holyrood PR

A full spectrum of reputation support, with LGBT Youth Scotland
​

Event/Launch of the Year

Highly Commended

Muckle Media

Popeyes: Bringing the Popeyes Hype to Scotland

Winner

3x1 Group

Castle of Light: Conjuring up a magical campaign
​

​

Integrated Campaign of the Year Award sponsored by CARMA

Weber Shandwick

Talking Sh*t for DulcoLax
​

Low Budget Campaign Award

Hot Tin Roof

Rallying volunteers to crack ME’s generic code
​

Media Relations Award sponsored by CARMA

Highly Commended

Muckle Media

Loch Ness Centre - Nessie or Nonsense

Winner

Weber Shandwick x Royal Society of Chemistry

Chemistry’s storm in a (salty) teacup
​

Public Sector Award

Pagoda PR

Adding PR Pedal Power for Cycling Scotland
​

Purpose Award

LUX & Zero Waste Scotland

The CAN-paign
​

Rising Star of the Year

Lucy Donaldson

Spey

In-house Team of the Year

Argyll and Bute Council

Team Culture and Community Award

Muckle Media

Small Consultancy of the Year

Beeline PR

Medium Consultancy of the Year

Spey

Large Consultancy of the Year
​

Highly Commended

Grayling

Winner

Muckle Media

Gabriela Weiss Clarke

Gabriela Weiss Clarke

Head of Communications, PRCA Global

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About PRCA UK

The Public Relations and Communications Association (PRCA) is the world's leading professional body for professionals in public relations, communications, and public affairs. Through our global community, we work towards an industry that is known worldwide for its innovation, excellence and ethical standards. 

Established in London in 1969, the PRCA empowers its members by delivering valuable industry insights, fostering knowledge exchange, and offering opportunities to connect with peers. The PRCA is the industry's voice, ensuring government, policymakers and business leaders recognise PR and public affairs’ vital social and economic impact. We also provide world-class training and actively advocate for the interests of the profession on a broader scale.

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