PRCA DARE Awards 2025 Scotland winners announced

Last night, the PRCA DARE Awards Scotland ceremony was held at The InterContinental Edinburgh honouring the outstanding PR and communications professionals. This year's edition of the awards is sponsored by OnePoll, Carma and Reuben Sinclair.

We are proud to acknowledge the remarkable accomplishments of these individuals and teams.

Scotland winners:

B2B Award

Hot Tin Roof

Reframing Robotics: From Science Fiction to Real Life

Charity/Not for Profit Award

Highly Commended:

Holyrood PR

Saving Scotland’s only dedicated special needs college

Winner:

Story Shop

Weir in this Together

Best Use of Data and Analytics sponsored by CARMA

Police Scotland

Police Officer Recruitment Campaign – A job like no other NO OTHER.

Consumer Relations Award

Weber Shandwick

Voice of the Nation

Digital and Social Media Award

Police Scotland

Couples Questions: Tackling coercive control with the TikTok generation

Diversity, Inclusion, and Purpose Award

Spey

A vehicle for change: taking Galloway cheddar and FareShare UK on a Scottish roadtrip

Event/ Launch of the Year Award

Hot Tin Roof

Turning a Scottish product launch into global news

Integrated Campaign of the Year Award sponsored by OnePoll

Highly Commended:

Holyrood PR

Pride in the Seas

Winner:

Story Shop

Mossgiel Crowdfunding Campaign

Low Budget Campaign Award

Highly Commended:

Forever Edinburgh x BIG Partnership

Edinburgh Gets Taylored

Winner:

Muckle Media

The quest to find Nessie whether big or small

Media Relations Award sponsored by CARMA

Hot Tin Roof

The Internet of Tomorrow

Public Sector Award

Highly Commended:

3x1

SLIC: protecting Scotland’s public libraries

Winner:

Police Scotland

Sneaky Peek - Pulling back the curtain on online child sexual abuse and exploitation

Rising Star of the Year Award

Olivia Messina

Muckle Media

Medium Consultancy of the Year

Story Shop

Large Consultancy of the Year sponsored by OnePoll

Highly Commended:

3x1

Winner:

Muckle Media

Team Culture and Community Award
Muckle Media

Gabriela Weiss Clarke

Gabriela Weiss Clarke

Head of Communications, PRCA Global

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About PRCA UK

The Public Relations and Communications Association (PRCA) is the world's leading professional body for professionals in public relations, communications, and public affairs. Through our global community, we work towards an industry that is known worldwide for its innovation, excellence and ethical standards. 

Established in London in 1969, the PRCA empowers its members by delivering valuable industry insights, fostering knowledge exchange, and offering opportunities to connect with peers. The PRCA is the industry's voice, ensuring government, policymakers and business leaders recognise PR and public affairs’ vital social and economic impact. We also provide world-class training and actively advocate for the interests of the profession on a broader scale.

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