PRCA Digital Awards 2024 winners announced

The PRCA Digital Awards 2024 ceremony held at Andaz London Liverpool Street last night brought together PR professionals from all over the UK to acknowledge and honour the exceptional standards set in the digital field of the industry.

This year’s sponsors include CARMA, Polimonitor, and Reuben Sinclair.

We are proud to recognise the excellent achievements of these individuals and teams.

Best Digital Marketing Campaign

Highly Commended:
​ilk agency and Generation Logistics
​Generation Logistics Digital Marketing Campaign

Winner:
​Fight or Flight
​Frontify Real or Not Real

Best Social Media Campaign - sponsored by CARMA

Highly Commended:
​Edmonds Elder & Centrica
​Net Zero Heroes

Winner:
​Dialogue #bokfriday
​SA Rugby #bokfriday

Best Use of a Communication Tool in a Campaign

PLMR
​The University of York and Skills for Care: Curious About Care Tool

Best Use of Audio in a Campaign

Highly Commended:
​Police Now
​'Manchester's Rookie Cops'

Winner:
​Golin & Specsavers
​Misheard Version

Best Use of Content Marketing in a Campaign

Highly Commended:
​Third City & Kia
​Electric Futures

Winner:
​Digital Trails
​Work Hard, Play Hard: The Top Cities for a Working Holiday

Best Use of Paid Media in a Campaign

HROC
​Powering up STIHL’s battery-operated campaign

Best Use of Reporting and Measurement in a Campaign - sponsored by CARMA

Malaria No More UK
​Finish the Job

Best Use of Social Influencers in a Campaign - sponsored by Polimonitor

Highly Commended:
​Alfred & Netflix's The Crown
​The Sylvanian Crown

Winner:
​Golin with Specsavers
​Misheard Version

Best Use of Video in a Campaign

Highly Commended:
​BCW
​Quality Street: Street (W)rappers

Winner:
​Red Consultancy
​The Reverse Make-Up Tutorial

Digital Professional of the Year

Imogen Wallis, Milk & Honey PR

In-House Team of the Year

HM Prison and Probation Service

Digital Agency of the Year sponsored by Reuben Sinclair

Battenhall
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