PRCA emphasises the value of Communications and PR professionals amidst Belfast City Council's hiring of a Communications Director
PRCA Managing Director Renna Markson said:
"Belfast City Council spends £240 million each year providing public services. A communications director helps make sure the council gets the best possible return for that money, by ensuring that the council listens to and understands the needs of Belfast residents and that those residents know about and can make full use of council services. The focus on tourism will mean extra demand for Belfast’s hospitality industry and a boost for Northern Ireland’s private sector. These measures alone should, if the candidate is successful, mean a return on the council’s investment far and above the reported salary. Salaries in public services are always and rightly under scrutiny, but no one is helped by lazy headlines that misrepresent the work of communications teams.
"A communications director can earn considerably more at a private sector company of similar turnover, because more and more organisations understand the value of communication for ensuring transparency, trust and long-term sustainability."
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