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PRCA highlights opportunities in new apprenticeship funding rules
The Public Relations and Communications Association (PRCA) has welcomed the government’s 2026/27 apprenticeship funding changes, highlighting key opportunities for employers and young people entering the communications industry.
Key points:
- Part of a wider £2.5bn, three-year investment supporting nearly one million young people
- Up to 500,000 “earn or learn” opportunities and 50,000 additional apprenticeships
- From October 2026: £2,000 incentive for SMEs hiring apprentices aged 16–24
- Continued benefits: no National Insurance for under-25s and full training costs for eligible apprentices
- From August 2026: tighter levy rules, including a 12-month expiry and increased employer contributions once funds are used
The PRCA Apprenticeships programme will continue to support employers and learners, ensuring the communications sector can fully benefit from the opportunities these reforms present.
Georgia Elston, PRCA Head of Apprenticeships, said:
“Following the announcement of the 26/27 apprenticeship funding rule changes, employers will now have clearer incentives and support to take on apprentices, helping them develop a skilled workforce for the future. At the same time, these changes make apprenticeships more accessible and rewarding for young people entering the job market.
“If you’re a director looking to expand your workforce and bring in new talent, please get in touch. Similarly if you know a young person looking to develop a career in communications, please signpost them our way.”
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