PRCA launches survey for the 2024 UK Census to address industry challenges

The Public Relations and Communications Association (PRCA) today launches its 2024 UK Census, to measure key attributes of the PR and communications industry and assess its key challenges and opportunities. ​ The survey will cover a broad range of topics, providing insight into the industry’s size, scale and output, and will measure characteristics into the industry’s workforce, including practitioners’ social status, equality, diversity and inclusion, and issues affecting staff retention.

Key areas of focus:

  • Size, ​ ​ ​ ​ ​ scale, and scope of the industry: The survey will provide a detailed ​ ​ ​ ​ ​ analysis of the size, scale, and scope of the PR and communications ​ ​ ​ ​ ​ industry, highlighting its current impact and future potential.
  • Current ​ ​ ​ ​ ​ issues facing PR practitioners: The study will address key issues and ​ ​ ​ ​ ​ challenges currently faced by PR professionals, setting the agenda for the ​ ​ ​ ​ ​ direction of the profession in the coming years.
  • Social ​ ​ ​ ​ ​ status: The survey will explore the social mobility of professionals ​ ​ ​ ​ ​ within the industry, providing data on socio-economic backgrounds and how ​ ​ ​ ​ ​ they impact career progression.
  • Gender ​ ​ ​ ​ ​ pay gap: Building on previous findings, the survey will delve deeper ​ ​ ​ ​ ​ into gender disparities in pay, aiming to highlight progress and areas ​ ​ ​ ​ ​ still needing improvement.
  • Diversity ​ ​ ​ ​ ​ and inclusion: An assessment of diversity across all levels, the ​ ​ ​ ​ ​ survey will measure representation of ethnic minorities, LGBTQ+ ​ ​ ​ ​ ​ communities, and people with disabilities.
  • Neurodiversity: ​ ​ ​ ​ The census will include a focus on neurodiversity, aiming to uncover how ​ ​ ​ ​ ​ the industry can better support neurodivergent professionals and foster an ​ ​ ​ ​ ​ inclusive working environment.
  • Staff ​ ​ ​ ​ ​ retention: Understanding what drives retention and turnover will be ​ ​ ​ ​ ​ essential for shaping future industry standards and creating supportive ​ ​ ​ ​ ​ workplaces.

PRCA CEO James Hewes said:

“The 2024 UK Census sets the agenda for our industry. By gathering detailed data on the key challenges we face, we can tackle issues holding the industry back, and advocate for real, actionable change. We urge all PR and communications professionals to participate in the survey and make their voices heard.

“The census will provide industry leaders, policymakers, and practitioners with the insights needed to drive meaningful change and address the most pressing challenges facing the PR and communications sector. We urge our colleagues throughout the industry to fill it in and pass it on, so we have the most robust data possible.”

Survey: https://surveysconnect.co.uk/W...

Gabriela Weiss Clarke

Gabriela Weiss Clarke

Head of Communications, PRCA Global

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About PRCA UK

The Public Relations and Communications Association (PRCA) is the world's leading professional body for professionals in public relations, communications, and public affairs. Through our global community, we work towards an industry that is known worldwide for its innovation, excellence and ethical standards. 

Established in London in 1969, the PRCA empowers its members by delivering valuable industry insights, fostering knowledge exchange, and offering opportunities to connect with peers. The PRCA is the industry's voice, ensuring government, policymakers and business leaders recognise PR and public affairs’ vital social and economic impact. We also provide world-class training and actively advocate for the interests of the profession on a broader scale.

PRCA, along with our members, are bound by our Codes of Conduct. 

Read the PRCA mission, vision, values and strategic goals.

 

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