PRCA launches the Sustainability Group to Drive Collaboration and Best Practice

The Public Relations and Communications Association (PRCA) has today announced launch of the Sustainability Group. The PRCA Sustainability Group is an expansion of previous working groups that reaffirms the industry’s commitment to fostering responsible, transparent, and effective sustainability communications.

The Group builds on previous work in this area and further drives collaborating with PRCA members and the industry at large. The Group committee, consisting of PRCA members, aims to go deeper and broader to ensure the PR industry has a forum for driving standards, commitments and ethics in sustainability. ​

The PRCA Sustainability Group will act as a collaborative platform for PR professionals across sectors, equipping them with the knowledge, tools, and guidance to communicate sustainability strategies with clarity and credibility. By facilitating shared learning, promoting transparency, and establishing best-practice frameworks, the PRCA Sustainability Group aims to raise the standards of sustainability communication across the industry.

The group will bring together practitioners from diverse backgrounds to exchange insights, develop actionable guidelines, and address the evolving challenges of communicating complex climate driven issues.

The announcement is heralded with the news that Terri Bloore, Managing Partner, Corporate & Financial Services at FINN Partners will join as Co-Chair of the PRCA Sustainability Group. Bloore who is also a member of the London Chamber of Commerce, Environment and Green Growth Committee, and chair of the Sustainable Hospitality Alliance has extensive experience working with clients developing truly sustainable communications.

Bloore said: “It is an honour to be asked to be Co-Chair of the PRCA Sustainability Group. In today’s complex environment it is more important than ever that the industry works together to develop clear guidelines and transparent framework to support companies at whatever stage they are at in their sustainability journey. The PR industry has a responsibility in how companies communicate current sustainability strategies and future goals. Collaboration, transparency and shared learnings must be at the heart of that. I look forward to working with industry peers to further equip PR professionals with the tools and best practices to effectively communicate sustainability initiatives clearly, confidently and credibly.”

The PRCA Sustainability Group will represent the association on issues impacting sustainability. The Group will consist of PRCA members from both in-house and agency and will be open to businesses of all sizes. It is sector agnostic and aims to be open and inclusive.

Meeting in regular intervals throughout the year, the Group’s committee with be charged with developing thought-leadership and regular events to rally the industry to come together to meet climate goals.

The Group is actively looking for new members. To register your interest, fill in the attached form. It is an important initiative to ensure the industry is actively engaged and abreast in the sustainability field: https://www.surveymonkey.com/r/RGTB7LV