The Public Relations and Communications Association (PRCA) has today unveiled a refreshed brand identity, marking a new chapter for the world’s largest professional PR body.
The rebrand reflects the PRCA’s continued evolution as a global membership organisation, representing and supporting agencies, in-house teams, practitioners and students across the public relations, public affairs and communications industry.
The refreshed identity introduces a modernised visual direction that more closely reflects the PRCA’s role as a progressive, inclusive and authoritative voice for the profession.
The move follows a member consultation by the PRCA earlier this year which resulted in a new definition of public relations, designed to be better understood by the public and those who procure PR. The PRCA is also shortly due to publish research by CBI Economics that will quantify the industry’s economic and societal impact in the UK for the very first time.
The new brand identity will be introduced across PRCA activity in the coming weeks.
Gabriela Weiss Clarke, the PRCA’s Head of Comms, said:
“This rebrand represents who we are today and where we are going. Over the last eighteen months we have changed considerably as an organisation, with an updated vision and very clear plan around advocacy, action, ethics and standards.
“We have an enhanced member value proposition, with stronger account management and member-only Strategic Advantage reports, as well as a Business Advisory Service and support tailored to in-house and agency teams. It’s fantastic to unveil a fresh new look that feels much more akin to who we are today.”
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