PRCA welcomes Hotwire UK back to its membership

The Public Relations and Communications Association (PRCA) has today announced Hotwire UK as its latest corporate member.

Hotwire UK is part of Hotwire Global, a technology PR, communications and marketing consultancy. Working at the intersection of technology and humanity, the future focused global marketing and communications agency partners with leading technology brands to deliver expert consultancy that helps scale and support business growth.

PRCA CEO, Sarah Waddington CBE, said:

“We are delighted to welcome Hotwire UK into PRCA membership. Hotwire has built a strong reputation for delivering innovative, insight-driven communications programmes for some of the world’s most influential technology brands. Their commitment to excellence and global perspective align closely with the PRCA’s mission to raise standards across the industry.”

Hotwire UK Managing Director, Charlotte Harvey, said:

“Hotwire is back with new leadership and huge ambition! Rejoining the Public Relations and Communications Association (PRCA) is an important signal to our people and clients that the agency is continuing to strive for growth and excellence. Using high standards and creativity to navigate unusual times. When AI is reshaping how people find information, standing with our industry to drive standards among established and ascendent professionals is important as communications, earns trust in a world of generative answers.”