Razor wins PRCA Africa Next Generation PR World Cup 2023 Africa Qualifier
We are excited to announce PR agency Razor as the winner of the PRCA Africa Next Generation PR World Cup 2023, Africa's qualifying round for the ICCO Next Generation PR World Cup.
The PRCA Next Generation PR World Cup is a platform that spotlights up-and-coming PR talents, challenging them to craft captivating campaigns under a tight time limit. This year, PRCA Africa partnered with the Bluemind Foundation, a charity that closely aligns with PRCA's mission to prioritise and support mental health within the PR industry. The Bluemind Foundation is dedicated to spearheading a movement that strongly resonates with our values. They are on a mission to eliminate the stigma surrounding mental health across Africa and are actively working to make mental health care accessible to every individual on the continent.
The competition tasked participating teams with developing a campaign that embraced the Bluemind Foundation's Coojali initiative, targeted at the youth across the continent.
Team Razor, consisting of David Gyampo and Zahra Fridie, will now represent South Africa on the global stage at the ICCO Next Generation PR World Cup. It's a remarkable achievement, and we're excited to see their creativity shine internationally.
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