Ready10 wins PRCA Next Generation PR World Cup 2023 UK Qualifier

We are thrilled to announce communications agency Ready10 as the winner of the PRCA Next Generation PR World Cup 2023, the UK's qualifier for the ICCO Next Generation PR World Cup.

The PRCA Next Generation PR World Cup serves as a platform for emerging PR talents to showcase their capabilities by crafting compelling campaigns within a time constraint.

This year's challenge tasked the participating teams with creating a campaign that embraced the vision of Marie Curie, a leading charity supporting individuals living with terminal illnesses. The winning campaign, "Living Obituaries," celebrates the lives of terminally ill individuals, highlighting the care, comfort, and joy surrounding them while they are still with us.

Ready10 will now represent the UK on an international stage at the global ICCO Next Generation PR World Cup.

Dana Hanna, Senior Creative Strategist at Ready10, said:

"We are beyond excited about our UK win and incredibly proud of the work we produced. Looking forward to competing in the next stage."

Jack Everley, Account Director at Ready10, said:

"Really proud that we've won and get to represent the UK at this year's World Cup. Onto the next stage, it's coming home!"

Gabriela Weiss Clarke

Gabriela Weiss Clarke

Head of Communications, PRCA Global

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The Public Relations and Communications Association (PRCA) is the world's leading professional body for professionals in public relations, communications, and public affairs. Through our global community, we work towards an industry that is known worldwide for its innovation, excellence and ethical standards. 

Established in London in 1969, the PRCA empowers its members by delivering valuable industry insights, fostering knowledge exchange, and offering opportunities to connect with peers. The PRCA is the industry's voice, ensuring government, policymakers and business leaders recognise PR and public affairs’ vital social and economic impact. We also provide world-class training and actively advocate for the interests of the profession on a broader scale.

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