Web3, NFTs, community management? – PRCA launches study to explore what’s next in Digital PR
The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.
The study – carried out by 3Gem – will provide a comprehensive overview of the trends and attitudes towards digital PR, including the extent of investment in Web3, NFTs, community management, and Augmented Reality.
Take the survey here for the chance to win a £100 Amazon voucher.
Brand Strategy Consultant and Co-Chair PRCA Digital Group Candace Kuss CMPRCA said:
“Grace Hopper, the pioneering computer scientist, said that ‘One accurate measurement is worth a thousand expert opinions.’ So when I’m asked about the importance of digital in PR, I look to research reports like the PRCA’s Digital Survey. Now in its ninth year, it tracks the use of tech platforms in brand communication from both the agency and client-side. Always interesting, often surprising, the results give us useful facts on a topic that continues to be debated in the industry.
“Please add your own company’s input to the data being collected now for 2022. The PRCA needs your help as together we seek ‘self-knowledge through self-tracking.’ Is there a difference between Digital PR and PR in general? Should there be? Let’s have that debate over a glass of wine when the survey results are launched later this year.”
