PRCA appoints Sarah Waddington CBE as CEO 

The PRCA has appointed Sarah Waddington CBE as its permanent CEO after a rigorous two-month recruitment process, which attracted more than 300 candidates to the role.

Waddington stepped into the position of interim CEO at the request of the PRCA’s management board in January. 

In the last six months she has embarked on a period of transformation, completing a restructure and refreshing the PRCA’s strategic objectives. Under Waddington’s leadership the PRCA has joined the CBI and Trade Association Forum, enabling members to have a voice with business, government and policy makers. 

She has also introduced a Large Agency Forum to increase the value proposition for larger members, opened up an AI survey which will result in an industry Green Paper and overseen an OFSTED inspection which resulted in an Outstanding rating for its Apprenticeship programme.

Ray Eglington, chair of the PRCA’s management board, said: “Sarah has been absolutely brilliant during her role as the interim CEO, bringing a level of energy and member focus which was really needed, while also not shying away from the tougher decisions required in this challenging market.

“During a very rigorous selection process for the permanent role, Sarah then stood out as the candidate with the sector experience, vision and energy to take PRCA forward as the pre-eminent association for our industry here in the UK and internationally. We’re delighted to have her on board as our permanent choice.”

Sarah Waddington said: “It is a real privilege to lead the PRCA and I’m grateful for the opportunity. Raising the visibility and credibility of our industry is our key focus and we will continue to do this tirelessly, championing our members at every opportunity. 

“We will also continue to provide the insights and assets needed for members to grow, manage change and stay fit for the future.

“I’m proud to be a working mum from outside of London and my appointment sends a clear message that the PRCA is committed to its core value of being inclusive by default and pushing into the regions and nations, as well as markets around the world.”